TechSmith set a stretch goal to publish 200 new URLs in one month as part of a company-wide SEO push. I turned the chaos into a controlled content assembly line, shipping ~200 new and updated pages in ~6 weeks while putting quality and SEO guardrails in place that the content team still uses today.

In October 2025, I created the HUMAN Framework for AI in Training Videos. It's a memorable, audience-first framework that helped reposition TechSmith's product Camtasia as credibly AI-powered (without the “AI jazz hands”), supported by customer-informed research and a pillar post that became one of our strongest-performing newsletter features of the year.

TechSmith transitioned from a perpetual licensing model to a subscription-only structure. I owned end-to-end messaging for the rollout, building a framework that kept communication consistent across teams and channels, minimized negative sentiment (including on social), and helped customers understand what was changing without feeling like we were taking something away.

When TechSmith retired a free product called Capture, its legacy product page still pulled steady organic traffic from people actively searching for it. After a sudden page change caused impressions to drop, I rebuilt the page to match user intent and guide high-intent visitors to Snagit. The result: stronger engagement, more trials, and a measurable revenue lift.